Shatarupa Datta

Deputy General Manager( Marketing Services & Communication) at Peerless Financial Products Distribution Limited

Not Specified

Not Specified

Not Specified

Not Specified

Summary

Not Specified

Professional Experience

  • Deputy General Manager( Marketing Services & Communication)mar-2012 -

    Peerless Financial Products Distribution Limited

    ? Essayed a key role in formulating the Brand Identity Manual ? Stellar in developing content for speeches write-ups & communiqués for internal and external communication. ? Demonstrated skills in enhancing media relations to increase company awareness amongst the target audience. ? Significant in planning & implementing corporate and local level advertisements. ? Effectively conceptualized & implemented cost effective customer acquisition & sales promotion programmes. ? Spearheaded co-ordinated & implemented a wide range of CSR activities & initiatives including conducting research suggesting new & innovative ideas developing policies creating detailed plans building relationships with key business contacts and partner organisations. ? Successfully organized innovative BTL activities to increase the corporate brand recall value and strengthen brand building exercise in semi urban and rural markets resulting in lead generation & significant business volumes. ? Instrumental planning var

Volunteering Experience

    Not Specified

Awards & Certifications

    Not Specified