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? Essayed a key role in formulating the Brand Identity Manual ? Stellar in developing content for speeches write-ups & communiqués for internal and external communication. ? Demonstrated skills in enhancing media relations to increase company awareness amongst the target audience. ? Significant in planning & implementing corporate and local level advertisements. ? Effectively conceptualized & implemented cost effective customer acquisition & sales promotion programmes. ? Spearheaded co-ordinated & implemented a wide range of CSR activities & initiatives including conducting research suggesting new & innovative ideas developing policies creating detailed plans building relationships with key business contacts and partner organisations. ? Successfully organized innovative BTL activities to increase the corporate brand recall value and strengthen brand building exercise in semi urban and rural markets resulting in lead generation & significant business volumes. ? Instrumental planning var