Supriya Iyengar

Senior Manager at Katha

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Professional Experience

  • Senior Managermar-2017 - jul-2018


    1 Digital marketing via website blog and social media channels 2 Overlooking and distributing content on the blog social media channels press releases etc. 3 Maintaining PR and media relations 4 Conceptualising events supporting them with marketing 5 Alliances and partnerships with schools NGOs and corporates 6 Conceptualising ideas for boosting revenue through book sales events donations etc.

  • Content & CSR Consultantmay-2016 - mar-2017


    Develop the blog strategy by organising the content calendar and conceptualising the content Lead CSR initiatives of the company with relevant NGO associations

  • Co-Foundersep-2011 - sep-2015

    Purple Palette

    Noted Clients - Hungama Digital Media Entertainment Enterprises, Vodafone, Project Dharma Shell Foundation, GIZ, Zee TV, Philips, Coke, Anibrain etc. Procured and managed clients across various service verticals of Purple Palette The company clocked in a turnover of Rs. 30 Lac till March 2013 from the time of inception Headed the corporate merchandising, content writing and designing verticals of Purple Palette

  • Content & CSR Strategistsep-2015 - may-2016


    Managed content and creative conceptualisation for social media channels, e-mailers, SMS and press releases Conceptualised content for the blog, its distribution and analyzing associated numbers Lead CSR initiatives of the company with relevant NGO associations Collaborated with agencies in creating viral brand films

  • Marketing Manager, Asia Pacific Regionjun-2008 - nov-2010

    Zee Entertainment Enterprises

    Initiated research, launch and marketing of new TV channels across Asia Pacific region Led a team that organised successful events in Singapore, Hong Kong and Thailand and liaised with agencies for marketing collaterals and PR Developed the digital media revenue in the Asia Pacific markets and initiated the emulation of the model across other markets Formulated plans to accelerate revenues of subscription in Singapore, Malaysia and Australia through ground marketing activities and events Commenced research, ideation, and execution of “Pentas Bollywood”, the first Malay program for Zee TV in Malaysia

  • Marketing Manager VAS (Value Added Services)nov-2010 - aug-2012

    Hungama Digital Media Entertainment Ltd

    Conceptualised and marketed relevant products for mobile users across various telecom operators. Devised product flow of value added services as per the respective telecom operator Launched inventive mobile products like “Mobi Sur” The first mobile based music contest and audio movies of Yash Raj Films

Volunteering Experience

  • Consultantmar-2016 - jul-2018

    Aagaaz Theater Trust

    Content management of social media channels and newsletters Copywriting for branding collaterals Music and production assistance

Awards & Certifications

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