Summary

I did my post-graduation in Economics from Calcutta University and MBA from Institute of Modern Management, Kolkata affiliated to Visva Bharti, Shantiniketan. Out of 19 years of professional life, for the first 14 years, I worked in strategy and planning, launching, brand building, business development, strategic alliance, operations and training, mostly for beverage sector while for the last 5 years, I am in strategy and planning, program management, organization building, operations, training development for social sector. I am looking for a challenging position in social sector which will offer scope to utilize my experience.

Professional Experience

• Marketing Executiveaug-1999 - jan-2001

  Vikas Publishing House Pvt Limited

  Vikas is a publishing house of international repute with more than 3500 titles in different segments. One of the prominent publications being Freedom at Midnight. Key Responsibilities • Built, maintained and nurtured relationships with faculties and management of schoolseducational institutions to boost sale of textbooks in Western UP and Delhi. • Organised 115 promotional events, workshops, seminars and book exhibitions.

• Senior General Managerjan-2001 - jun-2012

  Brindco Limited

  About the Organisation Brindco is the market Leader in the segment of imported and domestic wines, beers spirits. I started my career in Brindco as a Marketing Executive in 2001. There, I undertook various responsibilities including Brand Manager, Sales Marketing Manager, Regional Manager and finally got elevated to the position of Senior General Manager. Here my responsibilities were Launching of new brands • Launched more than 30 wine brands more than 400 labels from Albert Bichot, Zonin, Tarapaca, Grovers etc. and beer brand Corona. • Logistical and operational planning for new brands including costing and pricing. • Planned gala launch events of Corona and Grover wines. Organised several other wine launch events across India. Brand Building • Organised more than 350 wine dinners with winemakersproducers from 13 countries which were attended by HNI, Media and F B people. • Developed strong brand positioning and designed related paraphernalia. • Managed client communication cha

• Regional Coordinatorjul-2012 - jun-2017

  Jawaharlal Nehru Leadership Institute JNLI

  JNLI is a professional capacity building support system for various initiatives of social organisations. As Regional CoordinatorProject Manager, my responsibility includes Advocacy, Grass root leadership and organization development • Designed operationally feasible and innovative advocacy campaigns for better implementation of PRI Acts and basic child education RTE. Resolved operational issues, identified areas of improvements and ensured their smooth and time bound execution. • Designed and led one day 6 block level, 77 district level, 8 urban and 2 days 7 state level capacity building workshops for elected representatives of various local bodies in 4 states of India which was attended by 11635 people. • Also organized 32 one day special group advocacy workshops for women, youths, Scheduled castes and scheduled tribes which were attended by 1274 participants. • Created PRI organizational structure in 77 districts and 367 blocks in these 4 states. Youth and student Leadership traini

• Management Traineeaug-1998 - aug-1999

  Keventer Agro Ltd.

  Keventer’s is having diversified interests in businesses including sole franchisee of Parley Agro Ltd. in whole of eastern India Key Responsibilities • Market researchviability study for new range of products. • Channel management, liaison with distributors, executing sales and distribution plan of new brands like Keventer’s pure milk. • Part of the launching team of ‘Yo’ Frooti brand of Parley in West Bengal.

Volunteering Experience

Not Specified

Awards & Certifications

Not Specified