An experienced communications expert with 10 years experience in media and advertising with brands spanning FMCG ITCReckitt, Consumer Durables LG, E-commerce Flipkart and Government MTNL As an entrepreneur- I have developed a roadmap for my brand Aarambh- designing the product, driving partnerships for growth and chalking out the marketing plan. My Key work areas have been in defining communication strategy and media mix-independently and by liaising with cross functional teams, driving partnerships through broadcasters, campaign management and leading teams to create and implement cost effective breakthrough campaigns for brands.