Harsh Asthana

Lead - Analytic & Digital at A & A Earth Movers (P) Ltd

Mumbai

Marketing Communication PR

Corporate (for Profit)

Middle Mgt (Regional/ Zonal Manager, AVP, State /Regional Head)

Summary

Accomplished Marketing professional with 5 years of distinguished performance in the consulting, marketing and technology industry. Specializing and gaining more practical applications for Digital Marketing. Portfolio of achievements include driving profit improvements and improving brand awareness, Business Analytics, Corporate Communications with proper Data Visualization through tools like Excel, sentiment analysis, Machine Learning BI for taking better marketing insights. Proactive Manager, team builder and tactical planner with ability to produce desired results. Contributed to revenue growth for some of the leading business organizations through combination of creativity, initiative and strong leadership. PGP Digital Marketing Metrics, SP Jain School of Global Management.

Professional Experience

  • Lead - Analytic & Digitaljan-2016 -

    A & A Earth Movers (P) Ltd

    • Building strategies to enable the driving of the sales strategies to mature the leads. • Plan and execute all web SEO/SEM marketing database email social media and display advertising campaigns design build upon and enhance our social media presence. • Co-ordinating with the team & managing the budget allowances for assigned project. • Leading the team to ensure the perfect execution of the campaigns (online / offline) for the brand visibility. • Undertaking the Digital strategy for the brand promotion in all social platforms. • Implemented testing and segmentation strategies into email marketing campaigns. • Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements • Conceptualizing developing and managing digital marketing campaigns including email marketing SEO SEM PPC Social Media etc. • Developed and executed trigger email marketing campaigns to increase product awar

Volunteering Experience

    Not Specified

Awards & Certifications

    Not Specified