Summary

Results-driven executive with over 20 years of experience in Brand Communication, Sales and Marketing, working across top-tier organizations in Consumer Durables and Building. for building high-impact teams, scaling multi-channel sales operations, launching brands, and delivering consistent growth in dynamic, competitive environments. Adept in strategic planning, stakeholder management, digital marketing, crisis communication, and customer experience transformation.

Professional Experience

• Area Sales ExecutiveMar-2001 - Jun-2004

  VIP Industries Limited

  Restructured distribution networks, expanded sales channels, and developed strategic initiatives to grow regional sales by 25%.

• Sales RepresentativeMay-1995 - Feb-2001

  TTK Prestige Limited

  Developed channel partner relationships, conducted service camps, and consistently exceeded sales targets across appliances range.

• General Manager - BrandingOct-2023 - Current

  My Home Industries Private Limited

  Led company-wide brand strategy, overseeing ATL/BTL initiatives, PR, and digital transformation. Drove strategic campaigns, and managed cross-functional marketing teams.

• General Manager - Sales & MarketingMay-2022 - May-2023

  Darpan Furnishings

  Led national sales and revenue strategy. Created annual and multi-year strategic plans aligned with business goals. Developed national channel partner relationships, built high-performance sales teams, and implemented new sales models to drive growth.

• Asst General Manager - SalesFeb-2022 - Apr-2022

  Kajaria Plywood Private Limited

  Established a growth-oriented sales culture. Built, coached, and led high-performing sales teams. Managed recruitment, performance evaluation, and training. Aligned senior leadership on strategic planning and oversaw operating budgets.

• Deputy General Manager - SalesJun-2021 - Jan-2023

  Restolex Coir Products Private Limited

  Defined and executed the brand and sales strategy. Oversaw marketing analytics, led team performance management, and delivered high ROI marketing campaigns. Developed digital dashboards and optimized lead pipelines.

• Head - Brand & CommunicationApr-2015 - Jun-2021

  Shree Malani Group

  Led company-wide brand strategy, overseeing ATL/BTL initiatives, PR, and digital transformation. Drove strategic campaigns, CSR initiatives, and managed cross-functional marketing teams

• Branch ManagerDec-2012 - Mar-2015

  Greenply Industries Limited

  Managed end-to-end branch operations. Oversaw influencer loyalty programs and achieved branch-level sales targets through team mentorship and efficient workforce planning.

• Marketing ManagerDec-2010 - Nov-2012

  Haier Appliances Private Limited

  Led regional marketing activities including tradeshows, exhibitions, and brand activations. Managed EBOs and vendor relationships. Executed market-entry campaigns for new product lines.

• Deputy ManagerOct-2009 - Nov-2010

  Bajaj Elecrticals Limited

  Successfully launched Bajaj Platini brand. Developed state-level distribution and implemented sales expansion strategies. Mentored junior sales teams.

• Branch HeadJul-2004 - Sep-2009

  Elite Brands Private Limited (Giordano Travel Gear)

  Spearheaded launch of Giordano Travel Gear. Managed modern retail formats and EBOs. Trained retail staff and increased regional footprint.

Volunteering Experience

• VolunteerAug-2004 - Sep-2006

  RoadKraft

  Educating Traffic Discipline to students, Commuters, Conducting classes to various participants, working closely with Traffic Police Department of Hyderabad

Awards & Certifications

• Digital MarketingJun-2016

  DigitalNest

  360° Digital Marketing Course