Job Description

Job Description

MGINNE Private Limited is an Agritech startup based in Noida, National Capital Region. GINNEVox™, is a digital marketing tool for rural markets. 
MGINNE is looking for an astute Communication Professional having background in Agriculture and Rural Development with a flair for creative writing to head GINNEVox™ Marketing Services. The key responsibilities are

1. Create attractive short messages relevant to rural population 
2. Manage rural marketing campaigns 
3. Establish partnership and collaboration with Academic Institutions/NGOs/International Development Aid Agencies, Government Agencies etc. for rural communication 
4. Analyse user feedback and analytics for service improvement 
5. Participate in various on-ground activities for user acceptance testing of the service

Educational Qualification & Experience

BSc/MSc in Agriculture (Agriculture Extension) OR Graduate/ Post Graduate in Development Communication
Additional Qualification in Communication/UX Design etc is preferred 
1-2 years post academic experience (NOT INTERNSHIP)

The position is based at Noida, Uttar Pradesh. The incumbent shall work closely with the marketing and IT development team and shall report to the board of directors.

CONSULTANTS AND RECRUITMENT AGENCIES PLEASE DO NOT RESPOND

Eligibility Criteria

BSc/MSc in Agriculture (Agriculture Extension) OR Graduate/ Post Graduate in Development Communication Additional Qualification in Communication/UX Design etc is preferred 1-2 years post academic experience (NOT INTERNSHIP)

Desired Candidate Profile

Post Graduation - M.Sc

BSc/MSc in Agriculture (Agriculture Extension) OR Graduate/ Post Graduate in Development Communication
Additional Qualification in Communication/UX Design etc is preferred 
1-2 years post academic experience (NOT INTERNSHIP)

Organization Details

• Organization Name:MGINNE Private Limited
• About Organization:

  MGINNE (www.mginne.com) is in the business of using information communication technology (ICT) as a solution to foster entrepreneurship and innovations at the grassroots level that will solve people’s problems and bring prosperity and improve quality of life.

  MobileMandi^TM is the first and flagship service of MGINNE. MobileMandi^TM is an innovative mobile telephony based ecommerce platform, aimed at improving efficiency of rural marketing through price discovery, buyer-seller mapping and reduction of transaction cost.

  The platform has been launched in October 2015 on pilot basis Uttar Pradesh.  After successful piloting, company is now planning for rapid scale up in India and some Southeast Asian countries in 2017.

  
  
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