RFP - for Hiring 360-Degree Creative Agency to deliver a Mass Media Campaign in Sultanpuri Areas

Posted By: MAMTA Health Institute for Mother and Child (MAMTA-HIMC)


Not Specified

Monitoring & Evaluation

Child Care and Nutrition

Job Description

Networking & Relationship building with Stakeholders:

  • Creating and leveraging opportunities, to build awareness around the target intervention
  • Maintain and oversee the development of effective media connects and ensure impactful coverage of the target community

Documentation, Reporting & Analysis:


Provide updates and reports to HQ on campaign achievements and client testimonials as required.

Document hi-resolution photographs with captions (A compendium of photo story)


Policies and Procedures:


Implement and maintain Branding Guidelines as decided between MAMTA HIMC and SBI Card.

Drive continual process improvements and implement best practices to manage projects efficiently.



  • Miking in the project target areas through Branded Mobile Van (20 days) – Hi tech van is desirable
  • Designing & Printing of Communication Materials and distribution (Brochures, Cards, Pamphlets)
  • Conceptualization and Execution of Nukkad Natak (Qty. 100)
  • Interactive games with key information on mental health through mid-media tool
  • Community engagement event (Stakeholder meeting + Resource Kit + Refreshment, Qty.4)
  • Short Digital Campaign- Key messages of the campaign that will be spread via: WhatsApp messages, SMS messages, e-Posters, e-Flyers
  • Photo documentation of the campaign by Professional (50 numbers)
  • Project Report with case studies and photographs



The production company will work closely with the MAMTA HIMC team, mentioning the timeline of the tasks and deliverables in the proposal. The assignment is expected to be completed in 21 days’ (3 Weeks) time from the date of signing the contract.


Intellectual property


All information pertaining to this project which the firm may come into contact within the performance of its duties under this consultancy shall remain as the property of MAMTA who has exclusive rights over their use. Except for the purposes of this assignment, the information shall not be disclosed to the public nor be used without written permission of MAMTA HIMC.



The agency shall be hired based on the financial proposal developed for this assignment. Payment shall be made in installments upon completion of deliverables agreed in the contract.


Application Procedure

  • A letter stating your interest in the current assignment
  • Technical Proposal
  • Past experiences of a similar campaign
  • A financial proposal

Please Note: For more information, you can contact Mr Manish Kumar/Ms Pallabi Priyadarsini, Ph: 011 29220210 / 20 / 30.


All the details to be shared on  jobs@mamtahimc.in by 5th Jan 2022 with the subject line ‘Mass campaign for Mental Health Awareness- Project SBI Card’.


For submission of proposal or any further queries all correspondence may be directed to Ms. Hena on the email -jobs@mamtahimc.in with the subject line ‘Queries regarding Mass campaign for Mental Health Awareness-SBI Card.’  

Desired Candidate Profile


Not Specified

Organization Details

  • Organization Name:MAMTA Health Institute for Mother and Child (MAMTA-HIMC)
  • About Organization:MAMTA-Health Institute for Mother and Child, is a three decades old registered not for profit organization under the Society Registration Act -1860 of the Government of India; Guided by Innovation and implementation research, Health Systems Strengthening to reach the last mile is at the heart of our work. MAMTA HIMC is a national level institute working on Adolescent Health and Sexual and Reproductive Health and Right (SRHR) of young people, in partnerships with a wide range of organizations, local, state, national and international levels. For more information visit our website: https://mamta-himc.in/