Job Description

Qualification: The ideal candidate will be a Postgraduate in Digital Marketing or any Postgraduate with experience in SEO digital marketing with 3 years of experience in a specified domain.

Role: The prospective candidate will be a key member of the marketing team and will help the Institute position its products in an increasingly challenging market.

Specific job responsibilities:

• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Digital marketing including social media activities on Facebook, Twitter, LinkedIn, You Tube, Instagram etc.
• Hands on experience on digital marketing tools - SEO, SEM, Content Marketing, Google Analytics, PPC, Marketing campaigns, content creation, digital strategy, email campaign, WordPress, Creative Design, Graphic Design.

Remuneration: As per Industry norms, right attitude matters; No bar for deserving candidates

Interested candidates may send their applications along with detailed CV latest by October 05, 2022 addressed to Director, International Institute of Health Management Research, Plot no. 3, Sector 18A, Dwarka, New Delhi - 110075 URL:www.iihmrdelhi.edu.in, Applications may be submitted by email at jobs.delhi@iihmrdelhi.edu.in

Eligibility Criteria

Not Specified

Desired Candidate Profile

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Not Specified

Organization Details

• Organization Name:International Institute of Health Management Research (IIHMR) Delhi
• About Organization:International Institute of Health Management Research (IIHMR) Delhi was established in 2008. It was set up to bring international standards and benchmarks to health management education in India. The Institute undertakes education, training and research in hospital and health management and has emerged as a key player in the health sector over the past decade. The Institute offers a two-year Post Graduate Diploma in Health and Hospital Management (PGDM) which is AICTE regulated, NBA accredited and recognized as equivalent to MBA by AIU.
  
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