Assistant Manager-Craftmark

Posted By: All India Artisans and Craftworkers Welfare Association (AIACA)


Junior Management

Program Implementation

Agriculture & Fair Trade

Job Description

Roles and Responsibilities for Assistant Manager-Craftmarks

Job & Role Description:

The role of Assistant Manager-Craftmark at AIACA will focus on growing the Craftmark Vertical and will entail the following responsibilities:

1. Analysis of Craftmark Data to Compute Impact, Growth Plans and Strategy

• Analyzing Craftmark Data on Quarterly Basis, along with Asst. Manager -Membership

• Supporting ED in creating Craftmark Growth Strategy & Plans for Craftmark

• Coordinate with Team effectively

2. Assistive Services to Craftmark Members

Leading the roll-out of Assistive services to Craftmark members, which include but are not limited to-

• Maintaining healthy relationship with members through regular communication and Quarterly Meets

• Organizing Virtual Sessions for Members

• Materializing partnerships with exhibitions and facilitating participation of Craftmark members through these partnerships

• Mobilizing Craftmark members for the marketing opportunities generated by Marketing officer

• Identifying relevant Awards and supporting members to apply for the same

• Mobilizing Members for participation in AIACA Social Media Campaigns

• Profiling members on Social Media through generation of proper Content

• Develop monthly Bulletin Content and contributing to Newsletter Content

• Create Craftmark Catalogue and organize Craftmark Jury

3. Enhancing Craftmark Visibility

• Developing partnerships to enhance visibility of Craftmark

• Supporting in the revamping of the Craftmark Website

• Finalizing and managing Craftmark Podiums/Information Desk at popular Craft Exhibitions, hand-in-hand with Asst Manager-Memberships

• Finalizing & Organizing Craftmark Pop-ups with popular Craft stores across India

• Attending events to create more visibility and get new memberships for Craftmark

4. Craft Documentation

• Create Standard Procedures for documenting Craft Processes

• Get new Craft Processes Documented

5. Other Tasks

• Lend Support in Launching Craftmark Green

• Review, discuss and guide ongoing craft material research with respect to market indicators for green products.

• Support ED in organizing Handmade in India Event

• Any other assignment as deemed necessary for the organization and the projects.

Competency/ Skill sets required:

• Technical and academic understanding of Indian traditional crafts sectors and craft techniques, Handloom and Handicraft work

• On-ground working experience with artisans, craft NGOs, craft producer/member groups, craft-based CSR organizations

• Demonstrated capacities of working with stakeholders from varied constituencies to represent their interests sensitively

• Sound office IT skills - Word, Excel, PowerPoint, Google Forms, basic Adobe Photoshop - Mac based.

• Ability to manage data and records and analyze and interpret data

• Deep understanding and knowledge of Craft based marketing Platforms and exhibitions

• Excellent report-writing & presentation skills with attention to detail

• Excellent communication skills; both written and spoken

• Team player

• Excellent organizational, problem-solving and time management skills

• Excited about working with craft communities across the country

Educational Qualifications and Experience:

• Degree or PG in design, preferably from a Craft based Institute

• 4-6 years’ experience of working in the Craft sector

Salary/ Compensation:

The Salary/Compensation offered will be commensurate with the experience and qualifications of the candidate.

Additional Benefits:

Health insurance will be provided as an additional benefit.

Professionals meeting above requirements may email their CV to at the earliest.

Please clearly mark the e-mail with subject line: “Assistant Manager-Craftmark Application”. The last date for applications is the 22nd June, 2023.

Location: C.R Park, New Delhi, Delhi

Eligibility Criteria

Not Specified

Desired Candidate Profile

Graduation - Graduate-Other

Organization Details

  • Organization Name:All India Artisans and Craftworkers Welfare Association (AIACA)
  • About Organization:AIACA is an apex body that has been working on a range of issues, since 2004, to promote market-led growth for the crafts sector; and increased incomes and improved living standards of crafts producers. Over the past decade, AIACA has conducted policy research and advocacy on a range of issues including access to credit for crafts producers and environmental and health and safety standards for the sector; developed a crafts-certification system called the Craftmark; assisted sales and outreach of member producer groups and enterprises through commercial trade catalogues, trade fairs and order fulfillment; and assisted in developing and strengthening back-end production systems through a range of product design and business development services. We have worked with more than 150,000 artisans across 23 states in India.

    Know more