The project aims to “Revive the Ponduru Khadi” through creating a channel for appreciating and buying in a piece of legacy. Designing an entire gamut of experience through -
1) a traveling exhibition
2) field tours for different segment of consumers/students
3) training the community to engage
4) educate the consumers and overall building a regular stream of income
The project aims to do the following :
Create a pop-up exhibit that can be put up in various institutions as a one-stop knowledge center for designers, handloom enthusiasts, researchers and casual visitors on the entire process of converting cotton fiber to fabric as is done in the area.
Conduct training modules with traditional practitioners in spinning and weaving of cotton for interested learners.
Create a temporary space where practitioners can practice their spinning and weaving craft and earn a decent income and live a life of dignity as masters of the craft.
Shall be experiential and have practitioners who can demonstrate the craft.
Promote possible collaboration between designers, spinners and weavers to produce products that are relevant to today’s market.
Should serve as a more accessible and scaled down version of the living museum.
Timeline: 6 months
Location: Ponduru and Hyderabad
Knowing telugu will be an added advantage
Phases of Engagement:
Research and conceptualization
¦ Field visits for research and contextualization with stakeholders of the craft
¦ Benchmarking of institutions, museums and travel exhibits that work with
¦ Collaborate with traditional practicioners and experts for content
¦ Ideating on story-telling styles, the look and feel of the area as well as the
exhibits based on the identified target audience
¦ Ideate on experiential programmes for visitors of the traveling exhibition and
¦ Creating a spatial blueprint
¦ Ideate on ways the museum becomes an extension of Chitrika’s channels -
eg. Creyo store becoming a touch-point for the museum
Design Development and Prototyping
¦ Spatial-planning that suits the chosen story-telling style and engages
¦ Visual Design of traveling exhibition conveying the context and reflecting the
history of the community
¦ Prototyping of different exhibits in preferable materials and technique
¦ Development of collaterals for multiple promotion channels
Launch and Evaluation
¦ Plan and execute the pilot travel exhibitions in Hyderabad/Vizag
¦ Plan and execute field tours for interested consumers
¦ Develop a pilot engagement module for the community to engage with the
consumers in English
¦ Evaluate audience interaction and make a report on scope of improvement
Location: Hyderabad, Telangana