Posted By: Kshamata
Thane
Senior Mgt (VP, CxO, Program Director)
Marketing & Brand
Women Empowerment
KEY ROLES & RESPONSIBILITIES
RESEARCH &
IDENTIFICATION OF
PROSPECTS FOR NEW
DONOR ACCQUISITION
? Identify prospective donors, develop and manage a
detailed prospect database and maintain an active
pipeline of prospective donors. Research and identify
various funding opportunities to be pursued by
Kshamata
? Research prospects to assess their 'interest' and
alignment with Kshamata ’s mission & program areas
? Update all interactions with prospects regularly,
review actions with Managing Trustee/ Programs
Director and ensure effective follow ups and
? Working with current and prospective key supporters
and stakeholders to tap new networks
RETAIL FUNDRAISING
(MONTHLY AND ONE
TIME)
? Provide inputs and drive the activities on behalf of
Kshamata - giving campaigns and platforms for
fundraising, such as 'Daan Utsav’, marathons, cause
related events, etc.
? Quarterly and annual retail fundraising strategy
? Organise and anchor a Charity /Fundraising event
(offline)
? Building a supportive community online for Kshamata,
individuals commit to give on a regular basis
? Design and implement communication with individual
donors
DONOR STEWARDSHIP
Development and implementation of a detailed donor
stewardship strategy to recognize, thank and reward donors
to ensure they give time and again.
? Develop a calendar for donor stewardship with
reminders for at least 3 touch points per donor
throughout the year.
? Develop and maintain a strong internal system to build
donor relationships for retention, upscaling of support
and referrals/recommendations to other prospects.
? Support and implement initiatives for donor retention
such as campaigns and events to promote long-term
funding support.
TAPPING VARIOUS
FUNDRAISING
PLATFORMS
? Participate in platforms for networking and fundraising
& subscriptions to databases of companies, HNIs
(when necessary) and fundraising websites
? Explore Cause related Marketing initiative
? Any other activity as directed by the
Trustees/Programs Director
? Support in online applications
SET UP MEETINGS &
FOLLOW UP
? Set up meetings with the senior management team
members (such as HR head, CSR head, Marketing head
and Head of Corporate Affairs) of the potential
corporate organizations & Foundations & Family Trusts
(institutional donors).
? Effective follow up and relationship building with
prospects to drive discussions forward into the
decision to fund and support Kshamata .
REPRESENT KSHAMATA
AT KEY EVENTS
? Represent Kshamata at different corporate forums and
events, CSR seminars and conferences to network with
prospective donors and improve the visibility of the
organization.
KEY DELIVERABLES
? Donor Stewardship system in place
? Regular time structured specific communication with all current donors (3 times a
year)
? Hiring of fundraising personnel through networks and/or agencies
? Pipeline of 30-40 prospective donors to be in place (aiming to raise 1.5-2 cr.)
? Retail fundraising system in place and activated (40-50 donors to initiate monthly
giving)
? Fundraising through online platforms and peer fundraising,, etc. (aiming for 40-50
lakhs)
? Charity event / Fundraising event (aiming for 40-50 lakhs)
QUALIFICATIONS & EXPERIENCE
Qualifications:
Graduate/postgraduate in Social Work or Business (Sales & Marketing) from a recognised
University
Experience:
? 3-4 years’ experience in a Fundraising role with a recognised Indian or International
NGO.
? Fair understanding and demonstrable experience of the fundraising process and
track record of success in developing relationships with new prospects and
converting them into supporters and achieving fundraising targets.
? Understanding of Large Grants Fundraising context in India/ abroad and prospect
donor target markets, i.e. HNI, CSR, Indian and International grant making
Foundations.
BEHAVIOURAL SKILLS & COMPETENCIES
? Excellent written, verbal, and telephonic communication skills in English
? Strong time management skills and adherence to deadlines.
? Highly disciplined and able to work without supervision.
? Proficiency in MS Office – Word, PowerPoint and Excel.
? Ability to multitask and handle a variety of tasks at once.
? Excellent networking and interpersonal skills that facilitate strong relationships with
a wide range of people.
? Experience around fundraising – online, retail, HNIs, Foundations, etc. / worked in
digital marketing.
? Commitment to Kshamata’s mission and goals.
Qualifications:
Graduate/postgraduate in Social Work or Business (Sales & Marketing) from a recognised
University
Experience:
? 3-4 years’ experience in a Fundraising role with a recognised Indian or International
NGO.
? Fair understanding and demonstrable experience of the fundraising process and
track record of success in developing relationships with new prospects and
converting them into supporters and achieving fundraising targets.
? Understanding of Large Grants Fundraising context in India/ abroad and prospect
donor target markets, i.e. HNI, CSR, Indian and International grant making
Foundations.
Post Graduation - MSW
Qualifications:
Graduate/postgraduate in Social Work or Business (Sales & Marketing) from a recognised
University
Experience:
? 3-4 years’ experience in a Fundraising role with a recognised Indian or International
NGO.
? Fair understanding and demonstrable experience of the fundraising process and
track record of success in developing relationships with new prospects and
converting them into supporters and achieving fundraising targets.
? Understanding of Large Grants Fundraising context in India/ abroad and prospect
donor target markets, i.e. HNI, CSR, Indian and International grant making
Foundations.
BEHAVIOURAL SKILLS & COMPETENCIES
? Excellent written, verbal, and telephonic communication skills in English.
? A good track record in writing and winning fundraising proposals and applications.
? Expertise in creating and delivering compelling and persuasive presentations.
? Strong time management skills and adherence to deadlines.
? Highly disciplined and able to work without supervision.
? Proficiency in MS Office – Word, PowerPoint and Excel.
? Ability to multitask and handle a variety of tasks at once.
? Ability to take initiative and drive projects through to completion.
? Excellent networking and interpersonal skills that facilitate strong relationships with
a wide range of people.
? Commitment to Kshamata’s mission and goals.