Job Description
KEY ROLES & RESPONSIBILITIES
RESEARCH & IDENTIFICATION OF PROSPECTS FOR NEW DONOR ACCQUISITION
- Identify prospective donors, develop and manage a detailed prospect database and maintain an active pipeline of prospective donors. Research and identify various funding opportunities to be pursued by Kshamata
- Research prospects to assess their interest and alignment with Kshamata ’s mission & program areas
- Update all interactions with prospects regularly, review actions with Managing Trustee/ Programs Director and ensure effective follow ups and
- Working with current and prospective key supporters and stakeholders to tap new networks
RETAIL FUNDRAISING (MONTHLY AND ONE TIME)
- Provide inputs and drive the activities on behalf of Kshamata - giving campaigns and platforms for fundraising, such as 'Daan Utsav’, marathons, cause related events, etc.
- Quarterly and annual retail fundraising strategy
- Organise and anchor a Charity /Fundraising event (offline)
- Building a supportive community online for Kshamata, individuals commit to give on a regular basis
- Design and implement communication with individual donors
DONOR STEWARDSHIP
Development and implementation of a detailed donor stewardship strategy to recognize, thank and reward donors to ensure they give time and again.
- Develop a calendar for donor stewardship with reminders for at least 3 touch points per donor throughout the year.
- Develop and maintain a strong internal system to build donor relationships for retention, upscaling of support and referrals/recommendations to other prospects.
- Support and implement initiatives for donor retention such as campaigns and events to promote long-term funding support.
TAPPING VARIOUS FUNDRAISING PLATFORMS
- Participate in platforms for networking and fundraising subscriptions to databases of companies, HNIs (when necessary) and fundraising websites
- Explore Cause related Marketing initiative
- Any other activity as directed by the Trustees/Programs Director
- Support in online applications
SET UP MEETINGS & FOLLOW UP
- Set up meetings with the senior management team members (such as HR head, CSR head, Marketing head and Head of Corporate Affairs) of the potential corporate organizations Foundations & Family Trusts (institutional donors).
- Effective follow up and relationship building with prospects to drive discussions forward into the decision to fund and support Kshamata .
REPRESENT KSHAMATA AT KEY EVENTS
- Represent Kshamata at different corporate forums and events, CSR seminars and conferences to network with prospective donors and improve the visibility of the organization.
KEY DELIVERABLES
- Donor Stewardship system in place
- Regular time structured specific communication with all current donors (3 times a year)
- Hiring of fundraising personnel through networks and/or agencies
- Pipeline of 30-40 prospective donors to be in place (aiming to raise 1.5-2 cr.)
- Retail fundraising system in place and activated (40-50 donors to initiate monthly giving)
- Fundraising through online platforms and peer fundraising,, etc. (aiming for 40-50 lakhs)
- Charity event / Fundraising event (aiming for 40-50 lakhs)
QUALIFICATIONS & EXPERIENCE Qualifications:
Graduate/postgraduate in Social Work or Business (Sales & Marketing) from a recognized University
Experience:
- 3-4 years’ experience in a Fundraising role with a recognised Indian or International NGO.
- Fair understanding and demonstrable experience of the fundraising process and track record of success in developing relationships with new prospects and converting them into supporters and achieving fundraising targets.
- Understanding of Large Grants Fundraising context in India/ abroad and prospect donor target markets, i.e. HNI, CSR, Indian and International grant making Foundations.
BEHAVIOURAL SKILLS & COMPETENCIES
- Excellent written, verbal, and telephonic communication skills in English
- Strong time management skills and adherence to deadlines.
- Highly disciplined and able to work without supervision.
- Proficiency in MS Office – Word, PowerPoint and Excel.
- Ability to multitask and handle a variety of tasks at once.
- Excellent networking and interpersonal skills that facilitate strong relationships with a wide range of people.
- Experience around fundraising – online, retail, HNIs, Foundations, etc. / worked in digital marketing.
- Commitment to Kshamata’s mission and goals.
Desired Candidate Profile
Post Graduation - MSW
Qualifications:
Graduate/postgraduate in Social Work or Business (Sales & Marketing) from a recognised
University
Experience:
? 3-4 years’ experience in a Fundraising role with a recognised Indian or International
NGO.
? Fair understanding and demonstrable experience of the fundraising process and
track record of success in developing relationships with new prospects and
converting them into supporters and achieving fundraising targets.
? Understanding of Large Grants Fundraising context in India/ abroad and prospect
donor target markets, i.e. HNI, CSR, Indian and International grant making
Foundations.
BEHAVIOURAL SKILLS & COMPETENCIES
? Excellent written, verbal, and telephonic communication skills in English.
? A good track record in writing and winning fundraising proposals and applications.
? Expertise in creating and delivering compelling and persuasive presentations.
? Strong time management skills and adherence to deadlines.
? Highly disciplined and able to work without supervision.
? Proficiency in MS Office – Word, PowerPoint and Excel.
? Ability to multitask and handle a variety of tasks at once.
? Ability to take initiative and drive projects through to completion.
? Excellent networking and interpersonal skills that facilitate strong relationships with
a wide range of people.
? Commitment to Kshamata’s mission and goals.