Assistant Manager – Donor Retention

Posted By: Oxfam India

New Delhi

Middle Mgt (Regional/ Zonal Manager, AVP, State /Regional Head)

Resource mobilization/Fund Raising

Public Private Partnerships

Job Description

Scope of Position - 

Donors are at the heart of our work. Without them, we would not be who we are. Ensuring our donors know this and understand how vital they are to our work is at the core of this assignment. The role of Head of Donor Retention requires you to formulate & execute strategies to ensure optimization of organisational relationships with existing donors and to maximise income.

Key Responsibilities

1. Lead & develop donor communication.

2. Planning, development and implementation of Oxfam strategies to maximize the long term value of our donors & supporters.

3. Planning, development and implementation of Oxfam’s supporter journey, in order to maximize donor & supporter engagement and retention.

4. Develop matrix to measure the impact of the plans.

5. Work with the Communications team to develop relevant supporter communication material for offline and online medium.

6. Working with Oxfam International team and bringing in international best practices suited to our market.

7. Provide insights from a retention perspective to the acquisition teams, to help improve the quality of sign-ups.

8. Identify and implement ways to optimise the use of active and non- active supporter base.

9. To analyse the existing supporter journey (the chain of communication and engagement with donors) and to find ways to optimize or change the same.

10. Decision regarding sharing and usage of supporter database by mobilisation or any other team.

11. Prepare budgets and monitor against them.

12. Create KPI’s and constantly monitor against them.


During the course of employment the post holder may be required to move base on a temporary or permanent basis to any workplace controlled by Oxfam India.


The candidate should be willing to travel within the region/country extensively and be deployed for extended periods in humanitarian response programmes in the field. 

Last date for application

February 25, 2019


Term of Three Years (Renewable on Mutual Agreement)

Reports To

Head – Individual Fundraising

Desired Candidate Profile

Post Graduation - MBA/PGDM

1. Expert in Marketing Communication

2. Domain Knowledge

3. Experience in Similar Profile - in NGO or corporate sector

4. Process Change Management

5. Working across cross functional team

6. Good Coordination Skills

7. Adaptive to changes in Process and industry guidelines.

8. Excellent communication skills and high energy levels

Organization Details

  • Organization Name:Oxfam India
  • About Organization:

    Oxfam is a global movement of people working together to end the injustice of poverty.

    We are an international confederation of 21 organizations (affiliates) working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.

    Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

    All our work is led by three core values: Empowerment, Accountability, Inclusiveness