The Institute of Perception Studies (IPS) unifies the various aspects of the social, political and cultural, to reveal the underlying disparities that societies across the world have accepted as ‘normal’. Citizens are the inadvertent practitioners of perceptions created by the normative and experiential devices of perception-making of politics and policy, evidenced in the sociological and economic distress. However, distress in the contemporary world is under-explained and less understood because of its normalisation through a shared perception of its inevitability and, therefore, invisibility. The main objective of IPS research has been to unravel ‘new distress’ through a redefinition that makes the concept as well as the solutions more inclusive.
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