Job Description

Job Title

empowHER India is seeking to hire a candidate for the position of Program Manager Marketing and Communications.

Job Description

empowHER India is seeking to hire a candidate for the position of Program Manager Marketing and Communications. The ideal applicant will possess knowledge and skills in running successful PR campaigns, creative content writing, creating various collaterals, increasing the social media reach to larger audiences. The ideal candidate would help empowHER India strengthen the communication and marketing strategy by ensuring continuous ideation, novelty and innovation. This job position has a requirement to spend 25% of the time in the field (Panvel, Karjat and other Talukas) and 75% in the office. Those looking to gain valuable experience with an established organization are encouraged to apply.

Key responsibilities:

I. Communications Strategy

1. Write content for empowHER India through press releases, features and blogs highlighting empowHER India’s interventions.

2. Overall responsibility to convey key organizational messages, updates and milestones to relevant stakeholders through newsletters, reports, presentations.

3. Organize events, and arrange interviews to increase the public’s awareness of the works of empowHER India.

4. Monitor, analyze, and communicate PR results on a quarterly basis.

5. Prepare an annual Communications Calendar and strategy.

6. Work on the organization’s collaterals and develop branded materials as needed e.g.: brochures, quarterly reports, the annual report, PowerPoint Templates, and other supporting materials.

7. Network and develop relations with the media to help showcase our work on different platforms.

8. Supervise brand consistency in all advertising efforts.

9. Maximize empowHER India’s brand presence on various channels by regularly publishing articles in different newspapers, social magazines, social media, etc.

II. Event management

1. Conceptualize and organize various events and conferences.

2. Work closely with the event management company and the vendors for the smooth functioning of the program.

3. Communicate clear decisions, next steps, and accountability throughout execution of the program.

III. Social media and website

1. Monitor empowHER India’s social media accounts to increase overall reach.

2. Curate and run social media campaigns and ad campaigns from time to time.

3. Maintain, and regularly oversee that new content for empowHER India’s website and social media platforms.

4. Maintain the organization’s video and photo library for future use.

5. Design creatives and other design requirements.

6. Responds to requests for information from the media, the public, the press, and related organizations.

Eligibility Criteria

Qualifications

? Post-graduate degree in mass communications/Journalism/PR

? Minimum of 3-4 years of experience in managing communications strategies.

? Strong content writer with blogging or other relevant experience.

? Experience coordinating successful PR campaigns.

? Creativity and an ability to produce innovative and original ideas and think strategically and come up with campaigns.

? Familiar with creating progress reports for social media and digital platforms.

? Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).

? Effective communication skills and excellent knowledge of English. Basic proficiency in Marathi and Hindi would be an added advantage.

? Has basic knowledge to implement the SEO, and SEM strategy.

? Understands the workings of different digital design software.

? Willing to spend 25% of their time at empowHER India’s project sites in rural Maharashtra.

? Must be Mumbai-based.

? Should be able to work in a dynamic and challenging environment.

Desired Candidate Profile

Post Graduation - MA

Organization Details

• Organization Name:empowHER India
• About Organization:About empowHER India empowHER India is an NGO based in Maharashtra, India that envisions an equitable society where women are empowered to realize their full potential and become agents of transformation for themselves, their families and their village communities. The social and economic transformation of rural communities and villages begins when women are empowered. We believe that when women have equal rights, opportunities and support systems, they prosper and thrive. We have been working at a grassroots level for the past 28 years, to provide the rural women with their basic needs and help them with the necessary knowledge and resources to empower them. Therefore, to fulfil their basic needs and to empower them, our main thrust areas are WaSH (Sanitation and Clean drinking water), education, empowering adolescent girls (earlier - Financial Inclusion Program) and Primary Health Care. We have been working in Panvel but have now also extended our work to Karjat and neighbouring talu